# CofoundAlly Brand Kit

## Name

CofoundAlly. One word, capital C and capital A.

## Logo

The existing blue and teal connection symbol is the source artwork. Use cofoundally-lockup-light.png on light backgrounds and cofoundally-lockup-dark.png on dark backgrounds. Both have transparent backgrounds. The standalone symbol is available as PNG and WebP.

Leave clear space around the logo at least equal to the width of one circle in the symbol. Use the complete lockup at 160 px wide or larger, and the symbol at 24 px wide or larger. Do not stretch, rotate, recolour, or add effects to the artwork. Keep the background calm and high contrast.

The lockup PNGs are fixed exports of the site-style symbol and wordmark. The social template is editable SVG; its logo is embedded PNG artwork, not vector paths.

## Colour palette

- Ally violet: #5B57EF. Primary actions & emphasis.
- Deep ink: #241D45. Headings & dark surfaces.
- Warm ivory: #FFFDF8. Editorial backgrounds.
- Soft lavender: #F4F0FF. Supporting surfaces.
- Sunlight: #FFD86B. Small, purposeful accents.
- Ally green: #0EA98B. Success & positive outcomes.

Use white text on violet and ink. Use ink on the lighter colours. Keep green and yellow as accents rather than backgrounds for small white text. The symbol retains its original blue and teal artwork.

The CSS and JSON files contain the digital interface palette.

## Typography

Body and headings: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif.

Wordmark: "Avenir Next", "Nunito Sans", Inter, ui-sans-serif, system-ui, sans-serif; bold with tight spacing. Use the supplied PNG lockup for a consistent result. Fonts are not included in this kit.

Use bold headings, short lines, and a generous line height for body copy.

## Icons

The icon pack includes 16 interface SVGs from Lucide, the icon family used by the site. Use a 24 x 24 viewBox, 2 px stroke, and rounded caps and joins. SVGs use currentColor. Keep their accompanying LICENSE.txt when redistributing.

Existing CofoundAlly favicon and app PNGs are supplied at 32, 180, 192, and 512 pixels. Use these for the brand identity; the interface SVGs describe actions and concepts.

## Voice

- Speak plainly. Use familiar words and clear next steps.
- Stay grounded. Be specific and avoid unsupported promises.
- Put people first. Respect their time and ambition.

## Short company description

CofoundAlly brings founders, collaborators, investors, and startup opportunities together in one place.

## Company introduction

CofoundAlly is a platform for people building and growing startups. Founders can find cofounders, discover investors, research their market, launch products, and explore startups for sale. It brings the people, opportunities, and practical tools behind a company’s next step into one connected workspace.

## Social template

cofoundally-social-template.svg is 1200 x 630 pixels. Open it in an SVG-compatible design tool to edit the headline and layout. The logo is embedded, so the file has no external asset dependencies.

## Use in context

These assets help you refer to CofoundAlly accurately. Their use should not suggest an endorsement, partnership, or ownership that has not been agreed.