# A competitor-research worksheet

An editable planning resource from CofoundAlly. This worksheet is an illustration of how to review research; it is not a generated Market Intel report or measured customer result.

## A focused question

For appointment software aimed at small businesses: “Which booking workflow should a short product demonstration explain first?” Replace the example with your own customer and decision.

## Keep observation separate from interpretation

| Record | Fill in |
| --- | --- |
| Competitor's public page | The exact URL you reviewed |
| Date reviewed | The date you actually opened it |
| Observation | What the source explicitly shows or states |
| Uncertainty | What cannot be established from that page |
| Implication to test | Your interpretation, labelled as a hypothesis |
| Customer check | A question or demonstration that could challenge it |

Do not turn a product page into a claim about market share, revenue, conversion rates or customer satisfaction. Where a useful fact is missing, leave it unresolved.

## From evidence to a draft

Illustrative hypothesis: explaining the handoff between choosing an appointment and receiving confirmation may help customers assess the product.

Draft post: “See how a booking moves from selecting a time to confirmation. Walk through the actual flow and tell us where the next step is unclear.”

Before publishing, verify that the real product supports every step shown, choose an appropriate placement, and define a relevant response to measure. A draft post is not evidence that the hypothesis works. Do not invent a spending budget, customer quote or performance result.

Market Intel prepares cited research, a strategy playbook and editable campaign drafts for review. It does not publish ads automatically or provide keyword/ad-history datasets. Review its current public description: https://cofoundally.com/tools/market-intel